Engagement to date report

Prestan Australia Performance Report

1 May to 31 July 2026

Prepared for LivCor Australia - Generated 13/08/2026

Headline results

Prestan revenue (all channels)

$193,647

Shopify net sales (ex GST), Prestan vendor, 174 orders. GA4 ecommerce corroborates within 1% (AUD 192,317).

Growth vs same period 2025

+35.2%

Same-period 2025 net sales were AUD 143,205

Prestan-attributed ad spend

$10,900

Dedicated Prestan campaigns (AUD 9,059) plus Prestan's allocated share of the account Performance Max campaigns (AUD 1,841). Same basis as the engagement report.

Blended return on ad spend

17.8x

All-channel Prestan revenue divided by Prestan-attributed ad spend. Engagement report to 13 July: 17.8x.

Orders

174

Shopify orders containing a Prestan product

Monthly performance

Month	Revenue	Orders	Same period 2025	YoY	Ad spend	Blended ROAS
May 2026 Campaigns launched into existing demand.	$70,730	60	$31,328	+125.8%	$3,695	19.1x
June 2026 Level with a very strong June 2025.	$85,586	65	$85,702	-0.1%	$5,271	16.2x
July 2026 Planned account-transition month. The standalone Prestan Performance Max was retired and Prestan products consolidated into the account Performance Max campaigns. Seasonal step down from June, still 42.6% ahead of July 2025.	$37,332	49	$26,175	+42.6%	$1,934	19.3x
Engagement to date	$193,647	174	$143,205	+35.2%	$10,900	17.8x

May 2026

Revenue: $70,730
Orders: 60
Same period 2025: $31,328
YoY: +125.8%
Ad spend: $3,695
Blended ROAS: 19.1x

Campaigns launched into existing demand.

June 2026

Revenue: $85,586
Orders: 65
Same period 2025: $85,702
YoY: -0.1%
Ad spend: $5,271
Blended ROAS: 16.2x

Level with a very strong June 2025.

July 2026

Revenue: $37,332
Orders: 49
Same period 2025: $26,175
YoY: +42.6%
Ad spend: $1,934
Blended ROAS: 19.3x

Planned account-transition month. The standalone Prestan Performance Max was retired and Prestan products consolidated into the account Performance Max campaigns. Seasonal step down from June, still 42.6% ahead of July 2025.

Engagement to date

Revenue: $193,647
Orders: 174
Same period 2025: $143,205
YoY: +35.2%
Ad spend: $10,900
Blended ROAS: 17.8x

Paid campaign performance

Campaign	Spend	Impressions	Clicks	CTR	CPC	Conversions
Prestan - Brand Searchretired	$2,783	6,940	486	7.00%	$5.73	23.7
Prestan - Brand Shoppingactive	$866	45,616	403	0.88%	$2.15	7.4
Search Brand - Prestanactive	$730	2,918	109	3.74%	$6.70	6.0
Prestan - PMax Product Salesretired	$4,344	142,999	1,201	0.84%	$3.62	16.8
Prestan - Non-Brand Searchpaused	$336	987	70	7.09%	$4.80	1.5
Prestan products in account PMaxactive	$1,841	-	373	-	$4.94	9.0
All campaigns	$10,900	199,460	2,642	-	$4.13	64.4

Managed spend includes Prestan's allocated share of the account Performance Max campaigns (AUD 1,841 across 9.0 conversions), estimated from Prestan's value share of those campaigns. The impressions total covers the five dedicated campaigns; the pooled allocation does not report separable impressions. Cost per conversion by structure is shown below.

activeLive inside the rebuilt account structureretiredWound down or superseded following the structure testpausedPaused pending the non-brand rebuild

Prestan - Brand Searchretired

Spend: $2,783
Conversions: 23.7
Impressions: 6,940
Clicks: 486
CTR: 7.00%
CPC: $5.73

Prestan - Brand Shoppingactive

Spend: $866
Conversions: 7.4
Impressions: 45,616
Clicks: 403
CTR: 0.88%
CPC: $2.15

Search Brand - Prestanactive

Spend: $730
Conversions: 6.0
Impressions: 2,918
Clicks: 109
CTR: 3.74%
CPC: $6.70

Prestan - PMax Product Salesretired

Spend: $4,344
Conversions: 16.8
Impressions: 142,999
Clicks: 1,201
CTR: 0.84%
CPC: $3.62

Prestan - Non-Brand Searchpaused

Spend: $336
Conversions: 1.5
Impressions: 987
Clicks: 70
CTR: 7.09%
CPC: $4.80

Prestan products in account PMaxactive

Spend: $1,841
Conversions: 9.0
Impressions: -
Clicks: 373
CTR: -
CPC: $4.94

All campaigns

Spend: $10,900
Conversions: 64.4
Impressions: 199,460
Clicks: 2,642
CTR: -
CPC: $4.13

activeLive inside the rebuilt account structureretiredWound down or superseded following the structure testpausedPaused pending the non-brand rebuild

Account structure

Structure test: cost per conversion by layer (1 May to 31 July)

Dedicated brand search and shopping$118 / conversionMost efficient

Prestan within account Performance Max (pooled)$204 / conversionEfficient at scale

Standalone Prestan Performance Max$259 / conversionRetired

Brand demand converts cheapest in dedicated brand search and shopping. Category demand converts efficiently pooled inside the account Performance Max campaigns. The standalone Prestan Performance Max was the most expensive layer and was retired. The rebuilt account concentrates spend on the two efficient layers.

Traffic by channel

Paid2,313 sessions - 61.7%

Direct547 sessions - 14.6%

Other / unattributed594 sessions - 15.8%

Organic297 sessions - 7.9%

Share of Prestan-page sessions - 3,751 total (GA4)

Top products

Product	Net sales	Orders
PRESTAN Professional CPR / First Aid Trainer Starter Kit	$23,065	9
PRESTAN Professional Manikin with CPR Feedback \| Family Pack, Medium Skin	$16,245	10
PRESTAN Professional Adult Manikin with CPR Feedback \| 4-Pack	$11,782	6
PRESTAN Professional CPR / First Aid Trainer Starter Kit \| 2 PLUS	$10,691	2
PRESTAN AED UltraTrainer with English/Spanish Languages \| 4-Pack	$8,545	8
PRESTAN Professional CPR / First Aid Trainer Starter Kit \| Family Pack, Medium Skin	$7,418	4
PRESTAN Professional Infant Manikin with CPR Feedback \| Single	$7,014	11
PRESTAN Professional Female Manikin with CPR Feedback \| Single	$6,809	11

Female Manikin range (all SKUs)

$14,827

Single, 4-pack and diversity kit combined, well positioned ahead of the August Female CPR Awareness campaign

Organic search and website

Organic clicks to Prestan pages

132

Prior period: 72

Organic impressions

5,723

Prior period: 3,691

Average position

11.0

Prior period: 19.0

Top landing page: /pages/prestan-manikins

297 sessions

Organic sessions to Prestan pages this window; the manikins hub is the top organic entry point.

Growth reflects the new Prestan hub and the content program (Initiative D).

Comparison is year on year against the same period in 2025, matching the revenue table. Clicks up 83 percent, impressions up 55 percent, average position improved from about 19 to about 11.

Summary

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