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Growing Prestan in Australia
A data driven strategy for accelerating Prestan product sales in the Australian market
March 2026
Explore the StrategyExecutive Snapshot
Prestan Revenue (12 Months)
Google Ads Return on Ad Spend
Organic Ranking for Core Prestan Terms
Google Ads Attributed Revenue
Prestan Units Sold Online
Prestan Products Listed
The Opportunity
Google Search
Prestan Ad
$13.25 USD CPC
Landing Page
80%+ abandon rate
Form Fill
~2 leads/month in Australia
Lead Forwarded
Follow Up
Leads were existing LivCor clients
Monthly Spend (Australia)
~$7,000 USD/mo
(~$10,850 AUD/mo)
Cost Per Lead
$3,500 USD
(~$5,425 AUD)
Leads Generated
2 per month
(form fills, not purchases)
Additional Context
Recent analysis indicates significant overlap between these leads and LivCor's existing customer base
Figures are the Australian portion of a combined Canada & Australia campaign. Total global spend across all Prestan campaigns was $16,391 USD over 5 weeks.
There is an opportunity to combine Prestan's marketing investment with LivCor's proven Australian infrastructure to accelerate Prestan sales.
Market Dominance
Keyword Rankings
| Keyword | Monthly Volume | LivCor Position | Nearest Competitor | Competitor Position |
|---|---|---|---|---|
| prestan manikins | 40 | #2 | prestan.com | #1 |
| prestan manikin | 40 | #2 | prestan.com | #1 |
| prestan products | 10 | #2 | prestan.com | #1 |
| prestan | 20 | #3 | prestan.com | #1 |
| prestan cpr manikins australia | 10 | #2 | firstaidacademy.com.au | #8 |
| prestan female manikin | 10 | #6 | prestan.com | #1 |
| cpr manikins | 170 | #4 | mentone-educational.com.au | #8 |
| cpr manikin | 170 | #2 | mentone-educational.com.au | #1 |
| cpr mannequin | 140 | #2 | laerdal.com | #3 |
| cpr dummies | 110 | #1 | laerdal.com | #3 |
| cpr dummy | 260 | #2 | firstaidacademy.com.au | #5 |
| manikins | 2,900 | #4 | mentone-educational.com.au | #8 |
| first aid manikins | 50 | #2 | firstaidacademy.com.au | #6 |
| aed trainer | 70 | #2 | defibrillatorsaustralia.com.au | #5 |
| female cpr manikin | 10 | #4 | firstaidacademy.com.au | #12 |
| female cpr dummy | 20 | #5 | healthcorp.com.au | #15 |
| female cpr manikins | 10 | #11 | prestan.com | #3 |
| cpr manikin for sale | 20 | #2 | firstaidacademy.com.au | #8 |
| cpr manikins australia | 20 | #2 | healthcorp.com.au | #9 |
| infant cpr manikin | 30 | #4 | laerdal.com | #7 |
| aed trainers for sale | 30 | #32 | firstaidacademy.com.au | #15 |
prestan manikins
#2prestan manikin
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#2prestan
#3prestan cpr manikins australia
#2prestan female manikin
#6cpr manikins
#4cpr manikin
#2cpr mannequin
#2cpr dummies
#1cpr dummy
#2manikins
#4first aid manikins
#2aed trainer
#2female cpr manikin
#4female cpr dummy
#5female cpr manikins
#11cpr manikin for sale
#2cpr manikins australia
#2infant cpr manikin
#4aed trainers for sale
#32Competitive Landscape
| Domain | Organic Keywords | Est. Traffic | Overlap with LivCor |
|---|---|---|---|
| shop.livcor.com.au | 999 | 569 | — |
| laerdal.com | 1,080 | 2,600 | 28 keywords (15%) |
| mentone-educational.com.au | 1,500 | 3,100 | 33 keywords (11%) |
| healthcorp.com.au | 928 | 954 | 25 keywords (12%) |
| firstaidacademy.com.au | 738 | 2,000 | 16 keywords (7%) |
| defibrillatorsaustralia.com.au | 1,136 | 6,800 | 64 keywords (19%) |
shop.livcor.com.au
laerdal.com
mentone-educational.com.au
healthcorp.com.au
firstaidacademy.com.au
defibrillatorsaustralia.com.au
LivCor ranks in the top 4 for the majority of shared keywords across all competitors in the CPR training equipment category, outranking every Australian based competitor on Prestan branded terms.
Product Opportunities
Female Manikin
74 units sold (up from 62 prior year). Biggest driver: 4 Pack revenue grew from $2,798 to $30,897. St John's WA ordered 400 units. Prestan is first to market with anatomically correct female manikin and female representation on AED pads. Women are 30% less likely to receive CPR in Australia. Growing search demand.
Razor AED Trainer
$745 revenue to date (5 units, minimal visibility). 80 units on the water for Australian market. No existing brand search demand = launch campaign needed. First mover advantage. Critical context: the existing AED UltraTrainer range has declined 37% YoY, making the Razor a timely category refresh.
CPR/First Aid Starter Kit
35 units sold. Average order ~$2,850. LivCor's highest revenue Prestan product. Stable performance (flat YoY). Already performing well through Google Ads. Incremental budget would scale proportionally.
Series 2000 Manikin
Almost entirely new revenue this year (only $1,335 prior year). Advanced Bluetooth feedback via Prestan CPR Feedback App. 15 units across adult, child, infant, and starter kits. Targets tech forward RTOs and institutions who want digital training data. Premium positioning matches Prestan's brand direction.
Protecting the Prestan Brand in Australian Search
When Australians search specifically for Prestan products, LivCor appears in the top organic results. However, there is currently no paid search protection for the Prestan brand in Australia. This means competitors can bid on Prestan brand terms and appear above LivCor in sponsored results.
Unprotected Prestan Brand Searches
Recommendation: A dedicated Prestan branded search campaign would capture this high intent traffic at low cost, protecting the brand and converting searchers who are already looking for Prestan by name.
Growth Initiatives
Prestan Branded Search Campaign
Quick WinDedicated Google Ads campaign for Prestan brand keywords in Australia
Prestan Website Hub
FoundationRebuild /collections/prestan as a branded landing experience with enriched product pages and SEO structure
Google Ads Expansion
Core GrowthIncreased budget for Prestan product campaigns, removal of brand negatives, dedicated Prestan product groups
SEO Content Program
Long TermMonthly blog content targeting Prestan queries, product comparisons, CPR training guides
Female CPR Awareness Campaign
MomentumCross channel campaign around female CPR training gap using Prestan research and content
Razor AED Trainer Launch
New ProductProduct launch: page build, Google Ads, email to existing customer base
Email Marketing (Phase 2)
Phase 2Prestan featured campaigns via HubSpot: launches, promotions, consumable reorders
ROI Calculator
Projected Returns
Monthly Revenue
AUD $24,000
Annual Revenue
AUD $288,000
Projected ROAS
6x
Based on LivCor's trailing 12 month ROAS of 7.57x, modelled conservatively at 6x to account for scaling
Current Approach Comparison
Equivalent Amount
Approximately USD $2,581
At Current Cost per Lead (~USD $3,500)
Less than 1 lead per month
Recent analysis indicates these leads overlap significantly with LivCor's existing customer base
12 Month Cumulative View
Growth
Initiatives included
Establish Prestan's paid search presence and protect the brand
Accelerate
Initiatives included
Full campaign suite with SEO, content, and product launches
Dominate
Initiatives included
Maximum market presence with email marketing and full channel coverage
For reference, Prestan's current Australian advertising spend is approximately AUD $10,850/month (~USD $7,000/month). Even the Growth tier represents a smaller investment through a channel that has demonstrated 7.57x returns.
Partnership Models
Direct Ad Spend
Monthly contribution funds dedicated Prestan Google Ads campaigns. Full transparency with monthly performance reports showing exactly where the money goes and what it returns.
Promotional Partnerships
Prestan funds discount offers by adjusting wholesale pricing on promotional products. Ideal for product launches and seasonal campaigns. Drives volume spikes and new customer acquisition.
Hybrid Approach
Ongoing ad spend contribution for consistent brand presence, combined with promotional support for key product launches. Recommended for maximum flexibility and impact.
Full Visibility on Performance
Monthly Performance Report
Prestan product revenue, ad spend, ROAS, organic ranking changes, traffic to Prestan pages
Quarterly Strategy Review
Video call to review performance, discuss adjustments, plan upcoming initiatives
Shared Dashboard Access
Real time visibility into campaign performance metrics
Dedicated Contact
Direct access to your Australian marketing team for questions and strategy adjustments
Let's Grow Prestan in Australia
Review the strategy and select your preferred initiatives
Schedule a follow up call to align on investment and timeline
We launch your first dedicated Prestan campaign within two weeks