× 
Growing Prestan Sales in Australia
A data driven approach to building brand awareness and accelerating Prestan product sales in the Australian market
March 2026
Explore the StrategySales and Performance Snapshot
Data from March 2025 to March 2026
Prestan Website Sales
Google Ads Return on Ad Spend
Organic Ranking for Core Prestan Terms
Prestan Sales from Google Ads
Prestan Units Sold Online
Prestan Products Listed
The Opportunity
Data from March 2025 to March 2026
Discovery
Google Ads, organic search, email, content
Prestan Product Pages
93+ products with pricing & checkout
Add to Cart
17.2% view-to-cart rate
Purchase
53.1% cart-to-purchase rate
Prestan Sales
$654,595 AUD
Google Ads ROAS
7.57x
Purchases
460 conversions
Organic Keywords
999+
Prestan Products Listed
93+
Manikin Category Google Ads Investment
$66,930 AUD/yr
There is an opportunity to combine Prestan's marketing investment with LivCor's proven Australian infrastructure to build brand awareness and accelerate Prestan sales.
Prestan Brand Visibility in Australia
LivCor's established organic presence means Australians searching for CPR training equipment already find Prestan products. This is the foundation for building stronger brand awareness.
Organic Keyword Rankings
| Keyword | LivCor Position |
|---|---|
| prestan manikins | #2 |
| prestan manikin | #2 |
| prestan products | #2 |
| prestan | #3 |
| prestan cpr manikins australia | #2 |
| cpr manikins | #4 |
| cpr manikin | #2 |
| cpr mannequin | #2 |
| cpr dummies | #1 |
| cpr dummy | #2 |
| manikins | #4 |
| first aid manikins | #2 |
| aed trainer | #2 |
| female cpr manikin | #4 |
| female cpr dummy | #5 |
| cpr manikin for sale | #2 |
| cpr manikins australia | #2 |
| infant cpr manikin | #4 |
prestan manikins
#2prestan manikin
#2prestan products
#2prestan
#3prestan cpr manikins australia
#2cpr manikins
#4cpr manikin
#2cpr mannequin
#2cpr dummies
#1cpr dummy
#2manikins
#4first aid manikins
#2aed trainer
#2female cpr manikin
#4female cpr dummy
#5cpr manikin for sale
#2cpr manikins australia
#2infant cpr manikin
#4Protecting the Prestan Brand in Australian Search
Unprotected Prestan Brand Searches
Recommendation: A dedicated Prestan branded search campaign within the LivCor Google Ads account would capture this high intent traffic at low cost, protecting the brand and converting searchers who are already looking for Prestan by name.
Partnership Framework
Invoice Credit
Prestan reduces wholesale pricing by an agreed amount. LivCor commits 100% of that saving to dedicated Prestan Google Ads campaigns. No international transfers — the contribution happens through your existing invoicing.
Promotional Partnerships
Prestan funds discount offers by adjusting wholesale pricing on promotional products. Ideal for product launches and seasonal campaigns. Drives volume spikes and new customer acquisition.
Hybrid Approach
Ongoing wholesale concession for consistent ad spend, combined with additional promotional pricing on product launches and seasonal campaigns. The recommended approach for this partnership.
Promotional Partnership Ideas
Prestan adjusts wholesale pricing on specific products. LivCor runs targeted promotions.
Promotional Partnership Ideas
Prestan adjusts wholesale pricing on specific products. LivCor runs targeted promotions.
Product Launch
For new products like the Razor AED Trainer, Prestan offers introductory wholesale pricing. LivCor runs a launch campaign with promotional pricing to drive initial volume and market awareness. Example: A 10% wholesale reduction on the Razor ($149 retail) enables a $134 launch price. Promotional pricing typically increases conversion rates by 15-25% during the campaign period.
Seasonal Campaign
During key training periods (start of year, back to school), Prestan supports promotional pricing on high-demand products. LivCor promotes the offers through Google Ads, email, and on-site banners. Example: A 15% promotion on Starter Kits during peak training periods could drive an additional 8-12 unit sales per campaign based on current conversion rates.
Volume Incentive
For large institutional orders like St John's WA (400 units), Prestan provides volume pricing that enables LivCor to offer competitive quotes while maintaining margin for both parties.
Campaign and Initiative Roadmap
Growth
AUD $4,000/month — Initiatives A, B, C
Prestan Branded Search Campaign
Dedicated Google Ads campaign for Prestan brand keywords in Australia
Prestan Website Hub
Rebuild /collections/prestan as a branded landing experience with enriched product pages and SEO structure
Google Ads Expansion
Increased budget for Prestan product campaigns and dedicated Prestan product groups
Accelerate
RecommendedAUD $8,000/month — Adds initiatives D, E, F
SEO Content Program
Monthly blog content targeting Prestan queries, product comparisons, CPR training guides
Female CPR Awareness Campaign
Cross channel campaign around female CPR training gap using Prestan research and content, supported by promotional pricing on Female Manikin products
Razor AED Trainer Launch
Product launch: page build, Google Ads, email to existing customer base, combined with promotional launch pricing from Prestan
Dominate
AUD $12,000/month — Adds initiative G
Email Marketing (Phase 2)
Prestan featured campaigns via HubSpot: launches, promotions, consumable reorders
Product Opportunities
4 key Prestan products with growth potential in Australia
Product Opportunities
4 key Prestan products with growth potential in Australia
Female Manikin
86% YoY GrowthFirst to market with anatomically correct female manikin. 74 units sold, driven by 4 Pack growth and St John's WA 400-unit order.
Razor AED Trainer
80 Units Inbound80 units on the water for Australia. First mover advantage as the existing AED UltraTrainer range has declined 37% YoY.
CPR/First Aid Starter Kit
Top SellerLivCor's highest revenue Prestan product. 35 units at ~$2,850 average order. Incremental budget would scale proportionally.
Series 2000 Manikin
Emerging CategoryAdvanced Bluetooth feedback via Prestan CPR Feedback App. Targets tech-forward RTOs wanting digital training data.
Recommended Contribution Levels
Prestan reduces wholesale invoices. LivCor commits 100% of that saving to dedicated Prestan ad spend.
Can be structured as a fixed monthly credit or a percentage reduction on invoices.
Growth
Invoice Credit~USD $2,581/month wholesale concession
Initiatives included
Brand protection, Google Ads expansion, and website foundation. Promotional pricing support coordinated separately on a campaign-by-campaign basis.
Accelerate
Hybrid Approach~USD $5,161/month wholesale concession
Initiatives included
Full campaign suite including SEO, content, and product launches. Promotional pricing support for launches and seasonal campaigns coordinated alongside ad spend.
Dominate
Full Hybrid~USD $7,742/month wholesale concession
Initiatives included
Complete channel coverage including email marketing. Promotional partnerships integrated across all product launches, seasonal campaigns, and volume incentives.
For reference, Prestan's current Australian advertising spend is approximately AUD $10,850/month (~USD $7,000/month). A wholesale concession avoids international payment transfers — the contribution flows through your existing invoicing relationship with LivCor.
Investment and Returns Calculator
Through LivCor
Prestan wholesale concession
AUD $4,000
Projected additional monthly sales
AUD $24,000
Projected additional annual sales
AUD $288,000
ROAS
6x
Based on LivCor's trailing 12 month ROAS of 7.57x, modelled conservatively at 6x
Current Approach
Same monthly spend
USD $2,581
Estimated leads
Less than 1/month
Cost per lead
USD $3,500
Leads are form submissions, not purchases. Recent analysis indicates significant overlap with LivCor's existing customer base.
How It Works
12 Month Commitment
Prestan commits to a 12 month wholesale concession through LivCor. This gives enough runway to build campaigns, gather data, optimise, and demonstrate clear ROI. Can be structured as a fixed monthly credit or a percentage reduction on invoices.
Monthly Performance Report
Prestan product revenue, ad spend, ROAS, organic ranking changes, and traffic to Prestan pages. Full transparency on where the money goes and what it returns.
Quarterly Strategy Review
Video call to review performance, discuss adjustments, and plan upcoming initiatives. Ensures alignment between Prestan, LivCor, and the agency.
Shared Dashboard Access
Real time visibility into campaign performance metrics so Prestan can check results at any time.
Dedicated Contact
LivCor personnel with direct access to Macedon Digital, the agency managing all campaigns, SEO, and strategy. Questions and adjustments handled quickly.
Promotional Partnership Coordination
Campaign-by-campaign coordination between Prestan and LivCor for promotional pricing on product launches, seasonal campaigns, and volume orders.
Let's Grow Prestan in Australia
Review the strategy and select your preferred initiatives
Schedule a follow up call to align on investment and timeline
We launch your first dedicated Prestan campaign within two weeks