Growing Prestan Sales in Australia

A data driven approach to accelerating Prestan product sales in the Australian market

March 2026

Explore the Strategy

Sales and Performance Snapshot

Data from March 2025 to March 2026

$654,595 AUD

Prestan Website Sales

+21.2% YoY

7.57x

Google Ads Return on Ad Spend

+29.4% YoY

#1 to #4

Organic Ranking for Core Prestan Terms

$507K AUD

Prestan Sales from Google Ads

+32.3% YoY

1,425

Prestan Units Sold Online

93+

Prestan Products Listed

The Opportunity

Data from March 2025 to March 2026

Google Search

Prestan Ad

$13.25 USD CPC

Landing Page

80%+ abandon rate

Form Fill

~2 leads/month in Australia

Lead Forwarded

Follow Up

Leads were existing LivCor clients

Monthly Spend (Australia)

~$7,000 USD/mo

(~$10,850 AUD/mo)

Cost Per Lead

$3,500 USD

(~$5,425 AUD)

Leads Generated

2 per month

(form fills, not purchases)

Additional Context

Recent analysis indicates significant overlap between these leads and LivCor's existing customer base

Figures are the Australian portion of a combined Canada & Australia campaign. Total global spend across all Prestan campaigns was $16,391 USD over 5 weeks.

There is an opportunity to combine Prestan's marketing investment with LivCor's proven Australian infrastructure to accelerate Prestan sales.

LivCor's Strong Australian Organic Presence

Organic Keyword Rankings

Keyword	LivCor Position
prestan manikins	#2
prestan manikin	#2
prestan products	#2
prestan	#3
prestan cpr manikins australia	#2
cpr manikins	#4
cpr manikin	#2
cpr mannequin	#2
cpr dummies	#1
cpr dummy	#2
manikins	#4
first aid manikins	#2
aed trainer	#2
female cpr manikin	#4
female cpr dummy	#5
cpr manikin for sale	#2
cpr manikins australia	#2
infant cpr manikin	#4

prestan manikins

prestan manikin

prestan products

prestan

prestan cpr manikins australia

cpr manikins

cpr manikin

cpr mannequin

cpr dummies

cpr dummy

manikins

first aid manikins

aed trainer

female cpr manikin

female cpr dummy

cpr manikin for sale

cpr manikins australia

infant cpr manikin

Protecting the Prestan Brand in Australian Search

When Australians search specifically for Prestan products, LivCor appears in the top organic results. However, there is currently no paid search protection for the Prestan brand in Australia. This means competitors can bid on Prestan brand terms and appear above LivCor in sponsored results.

Unprotected Prestan Brand Searches

"prestan manikins"

739 annual searches No paid coverage

"prestan manikins for sale"

438 annual searches No paid coverage

"prestan cpr manikins"

178 annual searches No paid coverage

Recommendation: A dedicated Prestan branded search campaign would capture this high intent traffic at low cost, protecting the brand and converting searchers who are already looking for Prestan by name.

Quick Win | Add to LivCor Google Ads Campaign

Partnership Framework

Direct Ad Spend

Monthly contribution funds dedicated Prestan Google Ads campaigns. Full transparency with monthly performance reports showing exactly where the money goes and what it returns.

Promotional Partnerships

Prestan funds discount offers by adjusting wholesale pricing on promotional products. Ideal for product launches and seasonal campaigns. Drives volume spikes and new customer acquisition.

Recommended

Hybrid Approach

Ongoing ad spend contribution for consistent brand presence, combined with promotional pricing support for product launches and seasonal campaigns. The recommended approach for this partnership.

Promotional Partnership Ideas

Prestan adjusts wholesale pricing on specific products. LivCor runs targeted promotions.

Product Launch

For new products like the Razor AED Trainer, Prestan offers introductory wholesale pricing. LivCor runs a launch campaign with promotional pricing to drive initial volume and market awareness. Example: A 10% wholesale reduction on the Razor ($149 retail) enables a $134 launch price. Promotional pricing typically increases conversion rates by 15-25% during the campaign period.

Seasonal Campaign

During key training periods (start of year, back to school), Prestan supports promotional pricing on high-demand products. LivCor promotes the offers through Google Ads, email, and on-site banners. Example: A 15% promotion on Starter Kits during peak training periods could drive an additional 8-12 unit sales per campaign based on current conversion rates.

Volume Incentive

For large institutional orders like St John's WA (400 units), Prestan provides volume pricing that enables LivCor to offer competitive quotes while maintaining margin for both parties.

Campaign and Initiative Roadmap

Growth

AUD $4,000/month — Initiatives A, B, C

Prestan Branded Search Campaign

Quick Win

Dedicated Google Ads campaign for Prestan brand keywords in Australia

Impact: Capture 900+ annual branded searches currently unprotected

Prestan Website Hub

Foundation

Rebuild /collections/prestan as a branded landing experience with enriched product pages and SEO structure

Impact: Improve organic rankings from position 7+ to top 3 for Prestan branded queries

Google Ads Expansion

Core Growth

Increased budget for Prestan product campaigns, removal of brand negatives, dedicated Prestan product groups

Impact: Every $1 invested projects $6 to $8 return based on trailing 12 month performance

Accelerate

Recommended

AUD $8,000/month — Adds initiatives D, E, F

SEO Content Program

Long Term

Monthly blog content targeting Prestan queries, product comparisons, CPR training guides

Impact: Expand organic keyword footprint by 200+ Prestan focused keywords over 12 months

Female CPR Awareness Campaign

Momentum

Cross channel campaign around female CPR training gap using Prestan research and content, supported by promotional pricing on Female Manikin products

Impact: Position Prestan as the authority on female CPR training in Australia

Razor AED Trainer Launch

New Product

Product launch: page build, Google Ads, email to existing customer base, combined with promotional launch pricing from Prestan

Impact: Sell through of 80 initial units within 90 days

Dominate

AUD $12,000/month — Adds initiative G

Email Marketing (Phase 2)

Phase 2

Prestan featured campaigns via HubSpot: launches, promotions, consumable reorders

Impact: Recurring revenue from consumable reorders, higher customer lifetime value

Product Opportunities

4 key Prestan products with growth potential in Australia

Female Manikin

86% YoY Growth

First to market with anatomically correct female manikin. 74 units sold, driven by 4 Pack growth and St John's WA 400-unit order.

Revenue: $43,867 AUD

| View product

Razor AED Trainer

80 Units Inbound

80 units on the water for Australia. First mover advantage as the existing AED UltraTrainer range has declined 37% YoY.

Revenue: New to Market

| View product

CPR/First Aid Starter Kit

Top Seller

LivCor's highest revenue Prestan product. 35 units at ~$2,850 average order. Incremental budget would scale proportionally.

Revenue: $99,879 AUD

| View product

Series 2000 Manikin

Emerging Category

Advanced Bluetooth feedback via Prestan CPR Feedback App. Targets tech-forward RTOs wanting digital training data.

Revenue: $12,691 AUD

| View product

Investment and Returns Calculator

Direct Ad Spend Contribution

AUD $4,000

AUD $0AUD $15,000

Through LivCor

Prestan ad spend contribution

AUD $4,000

Projected additional monthly sales

AUD $24,000

Projected additional annual sales

AUD $288,000

ROAS

Based on LivCor's trailing 12 month ROAS of 7.57x, modelled conservatively at 6x

Current Approach

Same monthly spend

USD $2,581

Estimated leads

Less than 1/month

Cost per lead

USD $3,500

Leads are form submissions, not purchases. Recent analysis indicates significant overlap with LivCor's existing customer base.

Recommended Contribution Levels

Direct ad spend investment. Promotional pricing support is coordinated separately.

Growth

Direct Ad Spend

AUD $4,000 /month

direct ad spend

Annual investment AUD $48,000

Projected additional sales AUD $288,000

Projected ROAS 6x

Initiatives included

A B C

Brand protection, Google Ads expansion, and website foundation. Promotional pricing support coordinated separately on a campaign-by-campaign basis.

Recommended

Accelerate

Hybrid Approach

AUD $8,000 /month

direct ad spend

Annual investment AUD $96,000

Projected additional sales AUD $576,000

Projected ROAS 6x

Initiatives included

A B C D E F

Full campaign suite including SEO, content, and product launches. Promotional pricing support for launches and seasonal campaigns coordinated alongside ad spend.

Dominate

Full Hybrid

AUD $12,000 /month

direct ad spend

Annual investment AUD $144,000

Projected additional sales AUD $864,000

Projected ROAS 6x

Initiatives included

A B C D E F G

Complete channel coverage including email marketing. Promotional partnerships integrated across all product launches, seasonal campaigns, and volume incentives.

For reference, Prestan's current Australian advertising spend is approximately AUD $10,850/month (~USD $7,000/month). Even the Growth tier represents a smaller investment through a channel that has demonstrated 7.57x returns.

How It Works

12 Month Commitment

Prestan commits to a 12 month marketing contribution through LivCor. This gives enough runway to build campaigns, gather data, optimise, and demonstrate clear ROI.

Monthly Performance Report

Prestan product revenue, ad spend, ROAS, organic ranking changes, and traffic to Prestan pages. Full transparency on where the money goes and what it returns.

Quarterly Strategy Review

Video call to review performance, discuss adjustments, and plan upcoming initiatives. Ensures alignment between Prestan, LivCor, and the agency.

Shared Dashboard Access

Real time visibility into campaign performance metrics so Prestan can check results at any time.

Dedicated Contact

LivCor personnel with direct access to Macedon Digital, the agency managing all campaigns, SEO, and strategy. Questions and adjustments handled quickly.

Promotional Partnership Coordination

Campaign-by-campaign coordination between Prestan and LivCor for promotional pricing on product launches, seasonal campaigns, and volume orders.

Growing Prestan Sales in Australia

Sales and Performance Snapshot

The Opportunity

LivCor's Strong Australian Organic Presence

Organic Keyword Rankings

Protecting the Prestan Brand in Australian Search

Unprotected Prestan Brand Searches

Partnership Framework

Direct Ad Spend

Promotional Partnerships

Hybrid Approach

Promotional Partnership Ideas

Product Launch

Seasonal Campaign

Volume Incentive

Campaign and Initiative Roadmap

Growth

Prestan Branded Search Campaign

Prestan Website Hub

Google Ads Expansion

Accelerate

SEO Content Program

Female CPR Awareness Campaign

Razor AED Trainer Launch

Dominate

Email Marketing (Phase 2)

Product Opportunities

Female Manikin

Razor AED Trainer

CPR/First Aid Starter Kit

Series 2000 Manikin

Investment and Returns Calculator

Through LivCor

Current Approach

Recommended Contribution Levels

Growth

Accelerate

Dominate

How It Works

12 Month Commitment

Monthly Performance Report

Quarterly Strategy Review

Shared Dashboard Access

Dedicated Contact

Promotional Partnership Coordination

Let's Grow Prestan in Australia