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Growing Prestan Sales in Australia
A data driven strategy for accelerating Prestan product sales in the Australian market
March 2026
Explore the StrategySales and Performance Snapshot
Data from March 2025 to March 2026
Prestan Website Sales
Google Ads Return on Ad Spend
Organic Ranking for Core Prestan Terms
Prestan Sales from Google Ads
Prestan Units Sold Online
Prestan Products Listed
The Opportunity
Data from March 2025 to March 2026
Google Search
Prestan Ad
$13.25 USD CPC
Landing Page
80%+ abandon rate
Form Fill
~2 leads/month in Australia
Lead Forwarded
Follow Up
Leads were existing LivCor clients
Monthly Spend (Australia)
~$7,000 USD/mo
(~$10,850 AUD/mo)
Cost Per Lead
$3,500 USD
(~$5,425 AUD)
Leads Generated
2 per month
(form fills, not purchases)
Additional Context
Recent analysis indicates significant overlap between these leads and LivCor's existing customer base
Figures are the Australian portion of a combined Canada & Australia campaign. Total global spend across all Prestan campaigns was $16,391 USD over 5 weeks.
There is an opportunity to combine Prestan's marketing investment with LivCor's proven Australian infrastructure to accelerate Prestan sales.
LivCor's Strong Australian Organic Presence
Organic Keyword Rankings
| Keyword | LivCor Position |
|---|---|
| prestan manikins | #2 |
| prestan manikin | #2 |
| prestan products | #2 |
| prestan | #3 |
| prestan cpr manikins australia | #2 |
| cpr manikins | #4 |
| cpr manikin | #2 |
| cpr mannequin | #2 |
| cpr dummies | #1 |
| cpr dummy | #2 |
| manikins | #4 |
| first aid manikins | #2 |
| aed trainer | #2 |
| female cpr manikin | #4 |
| female cpr dummy | #5 |
| cpr manikin for sale | #2 |
| cpr manikins australia | #2 |
| infant cpr manikin | #4 |
prestan manikins
#2prestan manikin
#2prestan products
#2prestan
#3prestan cpr manikins australia
#2cpr manikins
#4cpr manikin
#2cpr mannequin
#2cpr dummies
#1cpr dummy
#2manikins
#4first aid manikins
#2aed trainer
#2female cpr manikin
#4female cpr dummy
#5cpr manikin for sale
#2cpr manikins australia
#2infant cpr manikin
#4Protecting the Prestan Brand in Australian Search
When Australians search specifically for Prestan products, LivCor appears in the top organic results. However, there is currently no paid search protection for the Prestan brand in Australia. This means competitors can bid on Prestan brand terms and appear above LivCor in sponsored results.
Unprotected Prestan Brand Searches
Recommendation: A dedicated Prestan branded search campaign would capture this high intent traffic at low cost, protecting the brand and converting searchers who are already looking for Prestan by name.
How We'll Work Together
Direct Ad Spend
Monthly contribution funds dedicated Prestan Google Ads campaigns. Full transparency with monthly performance reports showing exactly where the money goes and what it returns.
Promotional Partnerships
Prestan funds discount offers by adjusting wholesale pricing on promotional products. Ideal for product launches and seasonal campaigns. Drives volume spikes and new customer acquisition.
Hybrid Approach
Ongoing ad spend contribution for consistent brand presence, combined with promotional pricing support for product launches and seasonal campaigns. The recommended approach for this partnership.
How Promotional Partnerships Work
Prestan adjusts wholesale pricing on specific products. LivCor runs targeted promotions. The result is volume growth and new customer acquisition.
Product Launch
For new products like the Razor AED Trainer, Prestan offers introductory wholesale pricing. LivCor runs a launch campaign with promotional pricing to drive initial volume and market awareness.
Seasonal Campaign
During key training periods (start of year, back to school), Prestan supports promotional pricing on high-demand products. LivCor promotes the offers through Google Ads, email, and on-site banners.
Volume Incentive
For large institutional orders like St John's WA (400 units), Prestan provides volume pricing that enables LivCor to offer competitive quotes while maintaining margin for both parties.
What's Included
12 Month Commitment
Enough runway to build campaigns, gather data, optimise, and demonstrate clear ROI
Monthly Performance Report
Revenue, ad spend, ROAS, organic rankings, traffic to Prestan pages
Quarterly Strategy Review
Video call to review performance, discuss adjustments, plan upcoming initiatives
Shared Dashboard Access
Real time visibility into campaign performance metrics
Dedicated Contact
LivCor personnel with direct access to Macedon Digital, the agency managing all campaigns
Promotional Coordination
Campaign-by-campaign coordination for promotional pricing on launches and seasonal campaigns
What We'll Do
Growth
AUD $4,000/month — Initiatives A, B, C
Prestan Branded Search Campaign
Quick WinDedicated Google Ads campaign for Prestan brand keywords in Australia
Prestan Website Hub
FoundationRebuild /collections/prestan as a branded landing experience with enriched product pages and SEO structure
Google Ads Expansion
Core GrowthIncreased budget for Prestan product campaigns, removal of brand negatives, dedicated Prestan product groups
Accelerate
RecommendedAUD $8,000/month — Adds initiatives D, E, F
SEO Content Program
Long TermMonthly blog content targeting Prestan queries, product comparisons, CPR training guides
Female CPR Awareness Campaign
MomentumCross channel campaign around female CPR training gap using Prestan research and content, supported by promotional pricing on Female Manikin products
Razor AED Trainer Launch
New ProductProduct launch: page build, Google Ads, email to existing customer base, combined with promotional launch pricing from Prestan
Dominate
AUD $12,000/month — Adds initiative G
Email Marketing (Phase 2)
Phase 2Prestan featured campaigns via HubSpot: launches, promotions, consumable reorders
Product Opportunities
Female Manikin
86% YoY GrowthFirst to market with anatomically correct female manikin. 74 units sold, driven by 4 Pack growth and St John's WA 400-unit order.
Razor AED Trainer
80 Units Inbound80 units on the water for Australia. First mover advantage as the existing AED UltraTrainer range has declined 37% YoY.
CPR/First Aid Starter Kit
Top SellerLivCor's highest revenue Prestan product. 35 units at ~$2,850 average order. Incremental budget would scale proportionally.
Series 2000 Manikin
Emerging CategoryAdvanced Bluetooth feedback via Prestan CPR Feedback App. Targets tech-forward RTOs wanting digital training data.
Investment & Returns
Through LivCor
Your monthly investment
AUD $4,000
Projected additional monthly sales
AUD $24,000
Projected additional annual sales
AUD $288,000
ROAS
6x
Based on LivCor's trailing 12 month ROAS of 7.57x, modelled conservatively at 6x
Current Approach
Same monthly spend
USD $2,581
Estimated leads
Less than 1/month
Cost per lead
USD $3,500
Leads are form submissions, not purchases. Recent analysis indicates significant overlap with LivCor's existing customer base.
Example Financial Commitments
Growth
Initiatives included
Direct ad spend: Prestan brand protection, Google Ads expansion, and website foundation
Accelerate
Initiatives included
Hybrid approach: Direct ad spend combined with promotional pricing support for product launches and campaigns
Dominate
Initiatives included
Full hybrid: Direct ads, promotional partnerships, email marketing, and complete channel coverage
For reference, Prestan's current Australian advertising spend is approximately AUD $10,850/month (~USD $7,000/month). Even the Growth tier represents a smaller investment through a channel that has demonstrated 7.57x returns.
Let's Grow Prestan in Australia
Review the strategy and select your preferred initiatives
Schedule a follow up call to align on investment and timeline
We launch your first dedicated Prestan campaign within two weeks